In today’s current climate, it’s not hard to visualize the power that social media has in our day to day lives. From the rapid spread of facts, news, rumors, and reviews, the online world has thoroughly permeated into our ‘real-life’ world, making it impossible to have one without the other. The same is true of companies, big and small. To ensure your small business’ success, it is vital that you have a significant online presence. And, you have options – create a website, an app, or get your product or service enlisted on Yelp, Amazon, or Google.
More and more companies have begun to invest in their online social media presence in order to better engage with customers in our tech-driven society. For instance, customer reviews are crucial to business generation today – it’s the online version of word-of-mouth while simultaneously allowing for business-to-customer interaction on an almost real-time basis, regardless of location or time zone. But as your business gets more popular, there’s bound to be some negative comments or reviews against your company.
Monitoring your social media is key to controlling what goes on under your company’s name. The problem with social media is you have little power in managing what third-parties have to say about your business on other platforms. But here’s what you can do:
- Establish a social media policy. This policy must detail how your team should handle the company’s social media accounts, including the content approval procedure. Also enforce employee contracts regarding social media content to ensure the concerned employees create or manage social media content for an agreed period of time.
- Have your employees routinely check popular social media sites for anything that is being posted under your company’s name without authorization. Many businesses and celebrities have been protecting their brands and names by registering themselves with Facebook, Instagram, and other sites, even if they don’t regularly use them, in order to maintain an official presence and steer people away from fake accounts.
- Devise a plan to handle negative feedback or reviews. For instance, software companies that market their applications on the Apple App Store or Google Play Store and efficiently respond to negative or unsatisfied user reviews are proven to have better ratings than those that do not.
- Don’t allow all of your employees to have access to the business social media; limit admin authority to a trusted employee(s) who must report to you or your top management. This will ensure that you have control over what your own employees can or cannot post online about your company, and make all proposed content accountable to your legal/public relations department.
The usage of social media has been increasing exponentially, but there are several understated risks of publicizing your company’s virtual presence. To help you and your employees stay on top of these risks, the experts at HR Learn for Work have created concise training modules that will aid your business in getting just the right kind of exposure it needs.